An immersive tribute to Bob Marley took over Los Angeles—and we made sure it didn’t just open, it landed. From creative direction to PR momentum, artist integrations to content team oversight, we ran point on the experience strategy that transformed a static exhibit into a cultural moment.

For the Los Angeles debut of the Bob Marley One Love Experience at Ovation Hollywood, we served as the connective tissue between vision and execution. The brief wasn’t about building a space—it was about building impact.

We led creative direction, activated immersive programming, oversaw content capture, aligned with press and PR teams, and helped bridge artists and talent into the story. Our goal: ensure the experience felt not just seen, but felt.

Take a pre-existing exhibition and make it matter—in LA, where the bar for immersive, celebrity-adjacent, culturally-aware events is sky high.

The design existed. The venue was locked. But the experience still needed shape—a narrative arc, a sense of flow, a pulse. We stepped in to lead the intangible: tone, talent, timing, energy. And we had weeks, not months, to do it.

Key challenges:

• Wrangling fragmented creative and production teams under a unified vision

• Strategically integrating local talent and artists into the experience

• Orchestrating press, influencer, and VIP preview moments

• Running content teams across photo, video, and BTS—without interrupting the guest flow

• Elevating the emotional arc of the experience through programming and cultural resonance.

We developed and executed a 360° creative and experiential strategy that made the LA launch feel intentional, emotional, and unforgettable.

What we did:

• Creative Direction: Shaped the tone, narrative, and cultural framing of the LA experience.

• Immersive Event Activation: Directed opening moments, guest journey, and touchpoint choreography across the exhibition.

• Talent + Artist Coordination: Sourced and integrated local artists and performers to deepen the city’s connection to the story.

• Public Relations Support: Collaborated with PR teams to script the press experience, align talking points, and create share-worthy moments.

• Content Creation Oversight: Built and managed video and photo teams, ensuring coverage across editorial, social, and owned channels.

• Opening night hit maximum capacity with key press, talent, and influencers in attendance

• Secured high-volume content capture used across marketing, PR, and social

• Positive press coverage across Billboard, Rolling Stone, LA Weekly, and more

• Experience rated among LA’s top cultural activations of the season

• Helped reshape perception of legacy-driven exhibitions as current, immersive, and emotionally resonant