Starbucks: Every Cup Has a Story.

Starbucks isn’t just a coffee shop—it’s a place where moments happen. It’s the early-morning quiet before the day begins, the in-between pause between meetings, the familiar warmth of your name on a cup. For decades, Starbucks has shaped more than coffee culture—it’s shaped how people connect, recharge, and belong.

  • Starbucks is a global coffee leader known for seasonal innovation and design-led storytelling. This project focused on packaging design for the Sunsera Blend and Holiday Cold Brew gift sets—aiming to enhance shelf presence and elevate the customer experience through thoughtful form and finish.

  • Packaging concept, creative direction, graphic design, material selection, and production-ready visual assets.

  • Create two distinct packaging systems that reflect the personality of each product: Sunsera needed to feel soft, light, and premium, while the Holiday Cold Brew had to capture the joy and energy of the season—all while staying true to Starbucks’ brand standards.

  • Designed Sunsera with soft gradients, matte finishes, and embossed textures to express warmth and natural sophistication. For the Holiday Cold Brew, developed bold, swirling graphics with high-contrast colors and a cutout window to reveal the bottle inside—blending playfulness with premium detail.

  • Delivered two packaging systems that elevated Starbucks’ seasonal retail offerings. The Sunsera design invited calm and clarity, while the Holiday packaging brought festive impact. Both enhanced shelf visibility, strengthened brand perception, and turned each product into a moment worth gifting.

Starbucks Cold Brew tumbler in teal packaging with pink and white swirl pattern, showcasing the tumbler inside.
A tall, narrow rectangular object with a colorful, abstract design of red, green, pink, and white swirling lines and shapes.
Starbucks reusable cold brew coffee cup with a colorful swirl design, inside a teal box titled 'Cold Brew' for holiday or winter.
Starbucks holiday-themed tumbler with a swirl pink and green pattern, a green straw, and two additional green straws, along with a Starbucks cold brew coffee pod.
Starbucks Cold Brew coffee cup in colorful packaging with green and pink patterns.
Starbucks holiday gift pack box with mint green, red, and white zigzag and stripe patterns, featuring a label with nutritional information and holiday greeting.