Vadim Personal Branding | Present Day. Future.

Vadim embodies quiet authority and composure, guided by an intuitive, creative mind and a core drive for growth and truth. He carries the weight of others with care, yet is drawn to transformation and mystery—leading with presence, evolving through discovery, and connecting through depth.

Personal branding begins with self-knowledge—because when you understand your true patterns, values, and contradictions, you can present yourself with clarity, integrity, and impact.

Shade
Tactics

What’s Included in Shade Tactics 4-bit

The Personal Branding Edition

Artifact 001 | Shade Discovery Report

Shade Analysis
Shade Profile: Brand’s Archetypal Structure

Artifact 002 | Archetype ID Codex

Foundational Shade Strategy
Detailed archetype traits for each placement
Psychological translation into positioning & identity

Artifact 003 | Visual ID Index

Logo | Color Palette | Type Hierarchy | Visual ID
Subconscious cues & design psychology (color theory, shape psychology, propaganda techniques, art history influence)

Artifact 004 | The Brand Cautionary

Behaviors, visuals, and messaging styles to avoid
Darkling boundaries (Shadow traits)

Artifact 007 | The Experience Manual

Love Languages + Attachment Theory
(what will keep them)
Attraction rules (what will get them)

Artifact 010 | Identity Archive

Logo files (various formats)
Typography (files & licensing and/or custom type)
Color palettes (with codes)
Iconography sets | Any custom design assets

Artifact 005 | Verbal ID Index

Brand story structure | Narrative arcs | Messaging pillars
Tone guidance (formal, playful, serious, etc.)
Colloquial Language

Artifact 008 | The Lexicon

Voice Definition | Tone variations 
Taglines, slogans, key phrases
Do / Don’t lists for language

Artifact 011 | The Brand Canon

Volume I: Visual & Verbal (logos, typography, tone, language)
Volume II: Foundation (philosophy, values)
Volume III: The Cautionary (don’ts, methods to avoid)
Volume IV: Other (personas, , attraction principles)

Artifact 006 | The Brand Doctrine

Core foundation & belief system
Personal philosophy |Mission & Reason for being

Artifact 009 | The Other Directory

Attraction archetype profiles
Personas (demographics, psychographics, habits)

Welcome to the Future.

The PDF Group (Present Day Future) started in Southern California in 2020. Born in chaos, built on clarity. Brands don’t just need a personality—they need a soul.

We’re a brand and product strategy firm. We create systems, identities, and products that evolve. Marketing, product development, creative direction, content—end to end. At the core is Shade Tactics, our framework built on archetypes and psychology. It gives brands a psyche. It makes them human.

Most agencies build brands that tell a story. We build brands that are alive. Brands that adapt, shift, and grow. Our philosophy: evolution is the only constant. A brand is not a campaign, a logo, or a tagline. It’s a psyche—capable of change, contradiction, and growth.

We create brands that think. Brands that act. Brands that feel like people. Because brands are people. Massive shifts are coming. What worked ten years ago won’t survive what’s next. Are you ready? The future will not wait.

Meet the Team

  • Jona Grey

    FOUNDER | HEAD OF PRODUCT

    jona@thepdfgroup.com

    Harlequin | Artist | Dreamer | Warrior | Wallflower

  • Raina (Birdie) Dayne

    PARTNER | HEAD OF BRANDING

    birdie@thepdfgroup.com

    Alchemist | Philosopher | Dreamer | Warrior | Artist

  • Lvlian (Louie) Dahlberg

    THE INTERN

    louie@thepdfgroup.com

    Philosopher | Mother | Warrior | Muse | Dreamer

  • Willow Dayne

    THE CAT

    The cat is unable to respond through email correspondence at this time.

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